Launching a new business meant working with all kinds of brand design: new logo, menu, and business card. As a new restaurant, Mike’s Cafeteria wanted to introduce a new method in welcoming Southern cooking. Located in Georgia, home to Southern dining, Mike’s Cafeteria had the goal in offering a restaurant that embraced home cooked meals- soul food that felt like home. Through the different ways in promoting, I wanted to design in the way that felt like Southern soul food- a way in which welcomed and reminded people comfort food, a little taste of home. With two locations, Mike’s Cafeteria welcomed Southern Home cooking meals.